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In another life I was a web designer, and it’s still a big passion of mine. I’ve done work for Hollywood films and the Vatican.

But this website, the one that I run for my company, is my playground. I find it’s best to experiment live. So rather than test features and design elements on a test site, I just do it all here so I can see how people react and interact. Sometimes it backfires and sometimes it’s a success, but it’s always fun.

Below are some deep dives into certain design changes over the years. When I have time, I’ll breakdown the early and in between versions as well.

This site runs on Wordpress. I’ve used Thesis/Focus since 2009. My fonts are Hoefler&Co. I always have Nova open for any design tweaks that pop into my head.