In another life I was a web designer, and it’s still a big passion of mine. I’ve done work for Hollywood films and the Vatican.
But this website, the one that I run for my company, is my playground. I find it’s best to experiment live. So rather than test features and design elements on a test site, I just do it all here so I can see how people react and interact. Sometimes it backfires and sometimes it’s a success, but it’s always fun.
Below are some deep dives into certain design changes over the years. When I have time, I’ll breakdown the early and in between versions as well.